Making a memorable and creative logo is difficult.
Based on http://www.graphicdesignblog.org/logo-design-ideas/ , they have a list of ideas that is very useful in designing logo.
1.Know Your Business- the logo must reflect what product or service is offered.
2.Target Audience
3. Brainstorm
4.Alluring Tagline
5.Standing out against competition
6. Appropriate metaphorical use
7. Play with fonts
8.Robust logo design- flexible design make the logo usable across culture and withstand time.
What elements make a great logo ? http://www.code-interactive.com/thinker/a112.html
This site gives examples of how good logo like Fedex, Nike, Adidas etc works.
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