Rube Goldberg machine

Creativity comes from unexpected places and people sometimes. Even people that aren't designers such as engineers and physicist can come up with a creative music video.

This video was done for the rock band, OK Go. It uses the the Rube Goldberg machine style to create a mechanical system that is both mind blowing and interesting to watch. The complexity of the machine leaves me in awe, and combination of mundane and everything objects is totally brilliant. The shooting must also have been hard since it requires one extremely long shot whereby no cuts are taken.

Rube Goldberg machine is "a device, or apparatus is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction." It is named after American cartoonist and inventor Rube Goldberg.

The illustration above is an example of rube goldberg's cartoon. "The "Self-Operating Napkin" is activated when the soup spoon (A) is raised to mouth, pulling string (B) and thereby jerking ladle (C) which throws cracker (D) past parrot (E). Parrot jumps after cracker and perch (F) tilts, upsetting seeds (G) into pail (H). Extra weight in pail pulls cord (I), which opens and lights automatic cigar lighter (J), setting off skyrocket (K) which causes sickle (L) to cut string (M) and allow pendulum with attached napkin to swing back and forth, thereby wiping chin."


 
After looking at this video, I am intrigued by the mechanics of it and this style of work would make a great ad given the right medium and subject.